market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The voters participated in two online focus groups Tuesday night conducted by messaging and market research firms Engagious and Sago as part of the Swing Voter Project. Ashley Lopez, NPR, 16 Apr. 2026 That year, the company created its market research department to focus on consumer behavior. Alexander Coolidge, USA Today, 15 Apr. 2026 Amazon's average cut of each sale crossed 50% for the first time in 2022, according to Marketplace Pulse, a third-party market research firm, which cited a sample of sellers' profit and loss statements. Annie Palmer, CNBC, 15 Apr. 2026 The article, based on data from market research firm Datassential, did not say how many restaurants had opened in that time for the notoriously high-failure industry. Jake Sheridan, Chicago Tribune, 14 Apr. 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Browse Nearby Words

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 25 Apr. 2026.

More from Merriam-Webster on market research

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

More from Merriam-Webster